What I Do
I help organizations clarify their brand and translate it into effective marketing systems, campaigns, and content that drive growth.
My work spans brand strategy, creative direction, and marketing leadership across areas including:
- Brand strategy, positioning, and identity development
- Creative direction and art direction across campaigns and brand systems
- Integrated marketing strategy across digital, social, and content channels
- Demand generation and lead growth initiatives
- Paid media strategy and campaign creative (Google, Meta)
- Email and SMS marketing automation and lifecycle marketing
- CRM integration, attribution, and marketing workflow optimization
- Content strategy, storytelling, and cross-channel content production
- Photography, video, and motion direction for campaigns and brand storytelling
- Website strategy, UX, and conversion-focused digital experiences
- Marketing analytics, performance optimization, and growth strategy
How I Work
I approach creative leadership as a balance of strategy, collaboration, and hands-on execution.
By staying closely involved in concept development and production, I help ensure ideas move efficiently from strategy to execution while maintaining a consistent brand vision.
My background across creative direction, marketing strategy, and content production allows me to connect brand storytelling with the systems that support real marketing performance.
This approach helps teams move quickly, stay aligned, and produce work that performs across channels while still delivering strong creative impact.
Background
I studied photography, filmmaking, and design at:
Savannah College of Art & Design
San Francisco Art Institute
Maine College of Art & Design
My work combines visual storytelling, brand strategy, and marketing leadership to help organizations build stronger brands and more effective marketing systems.