OLIVER TOLLISON
Transformative Digital Marketing and Branding Strategies
Art Direction | Branding | Marketing | Web Design | SEO | Multimedia Content Creation
Welcome to the creative journey of Oliver Tollison, where creative vision and innovation, meet strategy, to redefine the essence of branding. As a Creative Director with over two decades of experience in elevating brands, my journey has been about transforming creative ideas into digital masterpieces that captivate and engage by seamlessly blending artistic vision with strategic execution of digital marketing to achieve unparalleled brand growth, engagement and success.
My Professional Journey
My career path has been both vast and eclectic, shaped by experiences from living in over eleven states and major cities including San Francisco, Seattle, New York City, and Los Angeles. My work, which encompasses a wide range of mediums and platforms, has found its way into books, magazines, album covers, motion pictures, galleries, and both corporate and private collections worldwide. This diverse exposure has enriched my ability to draw inspiration from the most unexpected places – whether it’s from the tranquil beauty of alligator swamps in the Southeast or the bustling urban landscapes of Paris.
My creative career began with photography and an unforgettable assignment – shooting an Italian Mafia wedding in Rhode Island. Since then, I’ve captured every subject under the sun, including fashion, food, travel, portraits, automobiles, architecture, wildlife, and landscapes. My lens has focused on hip-hop pioneers, NBA legends, rock bands, and movie stars, always with a vision to tell compelling stories through imagery.
Career Highlights
Among my notable achievements are pioneering the first interactive photography books for Apple’s Bookstore, engineering a groundbreaking eBook design for fashion photography legend Melvin Sokolsky, spearheading a critically acclaimed book on The Monaco Grand Prix for motorsport photography icon Jesse Alexander, a comprehensive rebranding and marketing initiative for Marble Distilling and executing transformative website and branding work for renowned Michael Jackson attorney Tom Mesereau.
My Ethos as a Creative Director - Philosophy and Approach:
My philosophy centers around the belief that at the intersection of creativity and strategy lies the potential for brand transformation. I approach each project with a dual focus on innovative design and measurable results, ensuring that every piece of content not only captivates but also converts. My passion for storytelling, combined with a deep understanding of digital marketing dynamics, allows me to craft strategies that resonate with audiences and drive engagement.
Vision for the Future:
As a Creative Director, I look forward to continuing to push the boundaries of digital creativity, driving innovation in brand storytelling and engagement. My vision is to create work that not only stands out visually but also resonates on a deeper level with audiences.
Core Competencies, Skills, and Expertise:
With a robust skill set that spans strategic brand development, digital marketing, content creation, SEO, and user experience design, my expertise as a Creative Director is both broad and deep. This includes:
- Strategic Creative Direction
- Brand Identity Development
- Digital Marketing Strategy
- Content Creation and Storytelling
- Social Media Content Creation
- SEO & Analytics Mastery
- User Experience & Interface Design
- Website Design and Execution
- Photography and Video Production
- Animation and Motion Graphics
- VR Experiences
Education:
My Educational journey reflects the diversity of my professional path, with foundational studies at Portland School of Art, Rhode Island School of Design, and San Francisco Art Institute, culminating in a BFA in Photography and Design from Savannah College of Art & Design.
Why Work with Oliver Tollison?
Working with me means gaining a partner who is dedicated to not just meeting but exceeding your brand’s digital marketing and creative direction goals. With a foundation built on creativity, strategic insight, and a relentless drive to innovate, I am committed to propelling your brand to its fullest potential.