Brand Strategy | Digital + Print | Book Design | Fund Raising | Social Media | Video | Marketing 

Oliver Tollison propelled the brand of esteemed Motorsports Photography luminary, Jesse Alexander, into the digital era, merging antiquated analog methods with innovative technology.

My visionary approach commenced with pioneering two interactive Photography books for Apple’s bookstore – “Forty Years of Motorsports Photography” and “Speed of Light” , followed by the groundbreaking creation of the “Monaco: The Golden Age of The Grand Prix” Fine Art book, hailed as a trailblazer in its genre. One of my proudest accomplishments, having my hand on every aspect of the project, including conceptualizing the idea, to curating and editing, scanning and retouching the images, page layout, book cover and jacket cover design, to pre-sell fundraising, advertising, to packaging and shipping.  We printed 1,000 books and sold out in a few months. The book is highly coveted as it’s now considered rare and collectible.

Through meticulous planning and execution, I orchestrated a comprehensive revamp of all marketing channels, from traditional print to dynamic digital and engaging social media platforms, resulting in an astonishing 12,000% surge in Social Media followers.

To augment the marketing endeavors for the Monaco book, I orchestrated a captivating exhibition featuring a curated selection of photographs, showcased as a solo spectacle at the prestigious Fahey Klein Gallery in Los Angeles. In addition, I orchestrated a highly successful Kickstarter campaign, broadening Jesse’s appeal across generational divides and securing widespread acclaim for our collaborative efforts. 

In light of Jesse Alexander’s recent passing, these projects will certainly serve in keeping his legacy alive and continue to inspire.