JESSE ALEXANDER
Brand Strategy + Publishing + Marketing
Challenge
Jesse Alexander’s body of work needed a stronger contemporary presence to expand its reach across publishing, digital platforms, and collector audiences.
Role
I led brand strategy, creative direction, and marketing across a range of publishing and promotional initiatives, helping bring a globally recognized motorsports photography archive to new audiences.
Scope
Interactive book development for Apple Books, fine art book design, image curation and editing, scanning and retouching, page layout, cover design, fundraising, advertising, packaging, shipping, digital marketing, social media, and exhibition promotion.
Impact
This work supported the launch and sellout of a 1,000-copy fine art book, helped raise $50,000 through Kickstarter in 30 days, and drove 12,000% organic social growth.
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