Integrated Marketing + Lead Generation + Creative Direction

Challenge

Fontus Water Treatment needed a stronger marketing system to improve visibility, lead conversion, and brand consistency across digital and local channels.

Role

I lead integrated marketing strategy across paid search, SEO, GEO, lifecycle marketing, creative direction, and campaign execution, helping build a more effective lead generation engine and a stronger brand presence.

Scope

Paid search management, SEO and local search optimization, GEO-informed content development, email automation, video and photography production, tagline development, radio jingles, animated mascot development, website design and build, website and content support, brand refresh initiatives, and the creation of campaign assets across digital, print, and community marketing. My work also includes directing AI-assisted creative and content workflows to accelerate production and support campaign development.

Impact

This work helped build a stronger full-funnel marketing engine, driving 519% attributed revenue growth, a 1,696% increase in attributed jobs, and 73.8% growth in new users, while also increasing direct traffic 123% and organic social new users 218.7%.